![]() ![]() When his brother Frederick, a former sugar boiler, joined him three years later, the two young men saved their money from a baking business they operated together, and then established a sugar refinery on Vandam Street in 1807. When Tate & Lyle plc, the large British-owned and operated firm focusing on sugar production, cereal sweeteners, and starch processing, purchased Domino Sugar Company in 1988, Domino used an infusion of cash from its new parent company to undertake not only a comprehensive reorganization but to revitalize a public relations and marketing strategy in order to fight off the threat posed by the growing popularity of artificial sweeteners.ĭomino Sugar Corporation traces its roots back to William Havemeyer, an enterprising English immigrant who had worked as a supervisor in a cane sugar refinery and arrived in New York in 1799. Moreover, as refined sugar comes under more scrutiny and attack from health food advocates, consumers have become more and more persuaded by negative press reports that a person's weight and general health are affected by eating refined sugar. Although the company's market share is not threatened by competitors who produce refined sugar, such as C&H and Dixie Chrystals, the trend toward non-caloric artificial sweeteners has started to cut into the firm's profits. One of the oldest companies started in the United States, with a rich historical background of continuous expansion and increasing sales, Domino Sugar Corporation has faced intense competition in the recent past. Domino Sugar Corporation is the leading sugar refining firm in the United States, and produces one of the world's most popular and well-known brands of sugar, namely, Domino sugar.
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